Mobile commerce success: Strategies to boost smartphone sales
Mobile commerce success is reshaping how brands connect with customers on smartphones, turning pockets of traffic into sustainable revenue while demanding a thoughtful, user-centered approach that works across different devices, networks, and contexts.To achieve this, marketers should implement a cohesive blend of mobile-focused strategies that align product discovery, decision-making, and checkout with the realities of on-the-go shopping, including fast loading, legible typography, and touch-friendly controls.
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